I-Marketing Management

Insurance agents spend an inordinate amount of time prospecting and acquiring new customers. While it’s important to procure new customers, most agents will agree that current loyal customers are the most profitable part of their business. Then why is it that many agents don’t have a formal program to nurture and grow these relationships. While [...]

Social media marketing is a popular subject with insurance agents. There are lots of Webinars and podcasts and presentations about how to take advantage of this growing “universe.” However, many are focusing on the social media while neglecting their Websites, and that, it seems to me, is a big mistake. It’s great to let people know [...]

I plant a little garden every year. It’s not big – just 10′  x 10′ – enough for me to easily tend it.  Every spring I weed and till the soil and bring in compost. It’s hard work, but it feels great after the hard winters we have here inNew Hampshire. The first plants that [...]

I’ve done several talks about social media – attracting fans, posting, blogs, etc. Most insurance agents agree that they should be on Facebook, Twitter, Linked In and others. But many are at a loss as to what to post. The issue is that most insurance agents are thinking about product – what coverages to feature [...]

Many insurance agencies have unique personalities within their communities. One agent I know decorates his building for holidays and it’s the talk of the town! One agent drives a bright yellow VW Bug around town – everyone knows who that is! Another agent focuses on risk management first, even before he writes the business. All [...]